The association of Industries of Attica and Piraeus is an organisation with the vision of a coexistence of the environmental protection policy with the development and growth policy, in all sectors of the economy. They posit that this vision can be achieved with the help of modern technology, fair competition, and entrepreneurial ethics.
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Action Synergy from Greece is an organisation which is expert in the development and implementation of e-learning courses as well as in the creation of synergies between organisations working in various fields. Action Synergy S.A. is an education, training and knowledge based applications organisation which is actively involved in the organization of student and youth mobility, in the development of educational programs for vulnerable target groups, in the development of education technologies, training methodologies and the development of e-learning training courses.
During the meeting, the partners presented the curriculum of the course and the training material that is associated with it. The course curriculum is divided in 15 different modules organised in three different areas of competencies.
The learning goals of these modules are the following:
Export Related Skills
- Understand how s/he can ensure the knowledge of the product they are selling and how to calculate the price in exports
- Understand the basic principles of exporting processes and be able to use basic exporting tools
- Be aware of basic issues related with export-related legislation and understand their importance for the exporting processes
- Understand and implement principles for effective business communication
- Be able to collect and manage data that will support the exporting process
Marketing Related Skills
- Understand and implement basic principles of marketing
- Email Marketing – Building and using Email List, Email analytics and automation
- Manage strategically social media (Facebook, Linkedin, Instagram, YouTube, Twitter) for the organization of an export-related marketing campaign
- Be able to work with e-trade platforms (Amazon, E-Bay, etcy.com) for exporting products
- Manage the corporate website in order to facilitate the exporting process
- Understand and implement the basic principles for Search Engine Optimization
Soft Skills
- Be able to apply strategies in order to manage time and energy effectively
- Be able to investigate complex issues, determine the source of a problem, make decisions and develop effective solutions (Problem solving and Analytical Skills)
- Be able to think on novel concepts and to blend concepts (Creativity)
- Recognize situations where s/he needs to react and be flexible and plot out his/her own abilities to adapt to change, and decide how s/he might need to improve these.
The general objective of the project is to improve the VET offer in the field of exports through the use of Internet and the social media in order to increase the number of specialists in the field, increase the capacity of the companies (especially SMEs) to engage in online export activities and increase the employability of VET students interested in the field in the market.
The specific objective of the project is to develop a joint qualification profile with a strong work-based learning component between VET organisations in 3 countries in the field of internet and social media exports.
The project is contributing significantly to the achievement of all the objectives of the call for proposals.
First of all it increases the employability of young people. The specific professional profile is very much needed by the companies in order to develop their export related skills and competencies and is a profile that is something completely new for the countries that are participating in the project consortium. Therefore, the joint qualification is going to train professionals for which there is a high demand in the market.
The project aims to contribute to the development of a highly skilled, qualified and mobile workforce because it aims to develop a high profile course with cooperation of recognized experts from the partner countries and abroad and is going to put emphasis on the work-based learning component and work mobility.
The project is also supporting joint developments in VET in Europe since it introduces to the VET systems of the partner countries, a profile that is completely new, fostering in this way innovation in the sector.
Finally, the project is aiming to strengthen the quality, relevance and attractiveness of VET and improve its image. The organization of a joint qualification for an innovative professional profile which is on the same time highly demanded in the market but non-existent in the VET offers will increase significantly the attractiveness of VET.
The design of a joint qualification is the main activity through which the general objectives of the project will be achieved. The joint curriculum will increase significantly the knowledge, skills and competencies of young people willing to work in the field of internet and social media exports. In parallel, the development of sustainable cooperation structures and quality assurance mechanisms contribute on the one hand to the sustainability of this training provision and on the other hand to the increase of the quality and attractiveness of VET.
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The 2nd partners meeting of DİVET Project which is coordinated by Action Synergy was organized in Sofia, Bulgaria on 8-9 July 2019.
DİVET Project aims to develop the skills of young people interested to work in the field of internet based and social media exports. In order to achieve this objective, joint curriculum and assessment standards will be created to implement trainings in the partner countries. This curriculum was the main topic in the first day of the partners meeting.
First, partners presented the results of the focus group meetings. These meetings are organized in order to better identify the required skills to realize export activities via internet and social media. Then a discussion was taken place between partners to develop the Common Qualification Profile, which will be the basis of the joint curriculum.
Financial management of the project and dissemination activities was the main topics covered on the second day of the meeting. DİVET Project will be disseminated in social media platforms to create awareness about the project and contribute to on the one hand to increase the employability of VET students and on the other hand to provide to enterprises trained professionals which possess the necessary skills to cover the needs. The dissemination tools of the project were presented. Project website is available at divet.eu, project facebook page and linkedin group is also updated continuously.
Also, evaluations of the external evaluator added great value to the meeting in order to contribute the development and improvement of DİVET Project.
The kick-off meeting of the DIVET project, coordinated by Action Synergy, was organised in Athens from the 28th of February until the 1st of March 2019.
This new Erasmus+ project is about the development of skills for specialised professionals in the field of exports through the use of internet and social media and is going to be implemented between January 2019 – December 2020.
The aims of the project are:
- the development of the skills of young people who are interested to work in the field of exports through the internet and through the social media in order to increase their employability.
- the formation of trained professionals that have the necessary skills in order to cover the needs of modern enterprises.
During the first partners’ meeting, after a general introduction, there were discussed the expected objectives, the deliverables and issues related with monitoring and quality assurance. It was also discussed the skills that were initially identified for the qualification profile of the “Export specialist via Internet and the social media”. These skills are then going to be confirmed by stakeholders in the focus groups that are going to be organised.
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