Blog – Divet

Target Groups

10 December 2021

The main target groups of the project are students willing to work in the field of internet and social media based marketing and companies (mainly SMEs) active in the sector.

The SMEs are going to be reached first of all through direct contact through their membership in chambers of commerce and professional associations. The project consortium includes one representative of the enterprises in each country. These organisations are in a very good position to communicate directly with their members and inform them about the project. Since the project is going to focus on internet based and social media exports, online advertisement is also going to be used in order to advertise widely the results of the project through internet. A facebook page is going to be developed for the project, through which invitations are going to be made to various SMEs to join the page in order to stay informed regarding the project’s results and activities. Apart from the facebook campaign, internet promotion will include also: postings in SMEs social networks, posting in listservs, use of online databases for contacting SMEs (always taking into consideration the new regulations related with personal data protection) etc.

Online advertisement is going to be also an important channel to reach VET students especially young students. For this reason, specific attention is going to be paid in advertisement through Facebook and other social networks. Newsletters are also a channel that is going to be used in order to reach the VET students. VET organisations have their own networks and databases in order to send the newsletter to interested participants. Through their contacts and networks, VET organisations (but also all the organisations that are involved in the project) are able to communicate directly with potentially interested participants.

Impact

10 December 2021

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The expected impact of the project is different according to each target group addressed.

The VET students are going to: increase their knowledge, skills and competencies in the field of internet and social media based exports, acquire international experience either through their participation in the mobility scheme or through the increased cooperation with students from other VET providers, acquire work-based experience through their participation in apprenticeships, increase their employability. During the pilot implementation of the project, it is expected that 80 students coming from 4 partner countries are going to be enrolled in the joint qualification. For the pilot year (2019-2020), at least 8 students are going to participate in transnational mobility abroad and are going to combine classroom learning and work-based learning in another country. Applications are going to be made to the ErasmusPRO scheme in order to support the mobility also of the rest of the students.

The companies (especially SMEs) in the partner countries that are active in exports and are interested in the use of internet and social media for exports are going to: be able to find more easily well trained professionals that would be in the position to increase their exports through the social media, increase their influence in the development of VET curricula in order to ensure that the curricula will meet their needs and increase their engagement in apprenticeships and work based learning. It is expected that during the pilot phase of the project, 120 export-oriented companies are going to be involved.

The VET organisations involved are going to: improve and innovate their training offer, increase their internationalization, improve their cooperation with companies and the market.

The project is going to have an impact in the VET training in the sector since it is going to improve the image of VET related with its capacity of innovation and its relevance to the labor market. It is going to contribute also to the increase of the influence of the SMEs to training procedures and acquisition of a decisive role in apprenticeship programs, the increase of the opportunity of certification bodies to harmonize their methods and techniques with other similar bodies in Europe and the improvement of the professional practices through the alternation and the involvement of the company in the educational, formative programs and the evaluation.

Partners

Bulgarian Chamber Of Commerce and Industry

10 December 2021

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The Bulgarian Chamber of Commerce and Industry (established in 1895) is an independent, non-governmental organisation for assistance, promotion, representation and protection of the business interests of its members, which contributes to the development of international economic cooperation and provides assistance for the European and international integration of the Republic of Bulgaria. The activity of the Chamber is based on the principles of voluntary membership, autonomy and self-financing. BCCI seeks to establish straightforward and ethical relations among the business circles.

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Partners

Nihal Erdem Trade Vocational High School

10 December 2021

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Nihal Erdem Trade Vocational High School wants to educate students who use modern educational technologies, implement democratic participation, boast about the ever-changing needs and expectations of the society, who are proud of their differences, happy, successful and able to have peace and self-sufficiency.

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Partners

IVEPE

10 December 2021

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The Industrial and Business Education and Training Institute (IVEPE) is a non-profit organization, established in 1980, and constitutes the educational arm of the Hellenic Federation of Enterprises (SEV). Its goal is the training of both unemployed people and professionals who are employed by various enterprises but require further training/qualifications.

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Partners

Makro Consulting

10 December 2021

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MAKRO Management Development Consulting Company, is an active contributor and partner to projects in the fields of youth, adult and vocational education targeting development and delivery of innovative methods for various groups.

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Partners

Harmonia 1 Ltd.

10 December 2021

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Harmonia 1 Ltd, established in 2005, is registered according to the Trade law with main activities – vocational education, qualification and requalification of youths and adults, services in the field of education, consulting and mediation in looking for and finding a jobs.

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Companies

Companies involved

10 December 2021

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Certification

Certification Process

10 December 2021

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IVEPE-SEV is an organization officially accredited by ESYD, the Greek member of the European co-operation for Accreditation in order to organise certifications of persons based on ISO/IEC 17024 Certification. ISO 17024 personal Certification is a procedure by which an authoritative body gives formal recognition of technical competence of the qualification and ability for specific activities conducted by the certifying body, based on third-party assessment based on ISO 17024:2012 standard compliance. ISO/IEC 17024 is an International Standard that sets out criteria for bodies operating certification of persons required to accomplish the specified job. On the basis of these standards, IVEPE-SEV has established a certification procedure through which the participants in all countries could be officially certified. The procedure consisted of the collection of evidence for every component of the course (classroom-based learning, e-learning, work based learning) and a final test. Following the piloting, IVEPE-SEV is developing a new certification procedure that gives more weight in the work-based learning element.

Case Studies

10 December 2021

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Fatima (32 years, Turkey)

Fatima (32years) was working for the ministry of commerce, delivering training in women’s co-operatives and small-scale entrepreneurs. Her reasons for participating in the DiVET programme were to learn more about e-commerce, social media and marketing for the benefit of her trainees. While on the programme, Fatima carried out her work-based learning for a plastics manufacturer, which was supervised by the general manager.

Fatima’s learning activities in the company included using GT Matrix to compare the company’s web-page ranking:

Other work included analyses of and recommendations for the company’s presence on Youtube and Facebook.

Fatima believed she had gained very useful and valuable information ‘that I can use in business and social life’. When giving her ratings for DiVET in the post-survey, she scored outcomes for marketing, ability to work with others, and problem-solving as 5/5, and for exports as 4/5. Her only regret for the programme was the fact that trainers and students had not had a chance to come together because of the pandemic.

Orhan (40 years, Turkey)

Orhan was unemployed at the time of registering for DiVET, and in his early 40s. While he had a master’s degree, he had no previous experience or knowledge of export or marketing.

Orhan’s motivation for participating in the programme was to learn how to use social media which is an integral part of our lives, the ability to advertise through social media and export transactions.

During his work placement, Orhan worked with a building materials supplier, and reports learning the ways in which social media can positively affect sales, and how to apply social media processes for advertising and marketing.

He believed participating in DiVET had increased his chances of getting a job, but that this was currently on hold during the uncertainty of the pandemic.

Emil (36 years, Bulgaria)

Emil was 36 at the time of undertaking the DiVET programme. He was employed, providing technical support in a sales department. During the work-based learning component of DiVET, Emil spent time helping the firm develop its website, search engine optimization and social media presence. Below is the evidence Rusin reports in his log for achieving learning outcome 10: Manage the corporate website in order to facilitate the exporting process:

Second meeting with supervisor – discussed and outlined the following practical steps, which should be taken in relation with the development of a new website:

– Choosing new vision/appearance (web template) of the website with user friendly and simple design and easily accessible menus;

– New website content which should include the following main points – history of the company’s establishment and development; company portfolio; information about current business partners who have provided good reviews on their working relations and experience with the firm; catalogue of most successful and established company products; gallery with photos and videos from significant past events for the firm – international exhibitions, business forums, etc.

– Choosing easy to administer system when it is necessary to change existing or add new content, photos, etc.

– Menu with information about contact details and location of the firm;

– Adding module for tracking and analysis of the behaviour of the website users – which content is accessed by them in the first place; which content they spent most of their time on; tracking in what way they access the website (whether it is through Google search, directly typing the web address or through a link in social media); tracking user’s IP for analysis of number of unique visits to the website, respectively local or international users.