The expected impact of the project is different according to each target group addressed.

The VET students are going to: increase their knowledge, skills and competencies in the field of internet and social media based exports, acquire international experience either through their participation in the mobility scheme or through the increased cooperation with students from other VET providers, acquire work-based experience through their participation in apprenticeships, increase their employability. During the pilot implementation of the project, it is expected that 80 students coming from 4 partner countries are going to be enrolled in the joint qualification. For the pilot year (2019-2020), at least 8 students are going to participate in transnational mobility abroad and are going to combine classroom learning and work-based learning in another country. Applications are going to be made to the ErasmusPRO scheme in order to support the mobility also of the rest of the students.

The companies (especially SMEs) in the partner countries that are active in exports and are interested in the use of internet and social media for exports are going to: be able to find more easily well trained professionals that would be in the position to increase their exports through the social media, increase their influence in the development of VET curricula in order to ensure that the curricula will meet their needs and increase their engagement in apprenticeships and work based learning. It is expected that during the pilot phase of the project, 120 export-oriented companies are going to be involved.

The VET organisations involved are going to: improve and innovate their training offer, increase their internationalization, improve their cooperation with companies and the market.

The project is going to have an impact in the VET training in the sector since it is going to improve the image of VET related with its capacity of innovation and its relevance to the labor market. It is going to contribute also to the increase of the influence of the SMEs to training procedures and acquisition of a decisive role in apprenticeship programs, the increase of the opportunity of certification bodies to harmonize their methods and techniques with other similar bodies in Europe and the improvement of the professional practices through the alternation and the involvement of the company in the educational, formative programs and the evaluation.