The Project Summary

Exports are a main source of growth and jobs for the EU. However, nowadays there is a trend to digital economy which includes exports. Nowadays, a growing number of sales and exports are organised online. VET systems have a problem to cope with this development and there are no stand-alone qualifications focusing on e-marketing (leave alone e-exports). Therefore, there is a need to develop the VET offer in order to prepare highly qualified professionals to work on interned based and social media exports. The project aims to develop the skills of young people interested to work in the field of internet based and social media exports in order on the one hand to increase their employability and on the other hand to provide to enterprises trained professionals which possess the necessary skills to cover the needs. In order to achieve this objective, the project is going to develop a joint qualification between 3 VET organisations focusing on internet based and social media sales since a 3-month apprenticeship period will be a pre-condition in order to complete successfully the course. A joint qualification profile is going to be developed in cooperation with enterprises and sector representatives and is going to be referenced to EQF. On the basis of the joint qualification profile, a joint curriculum is going to be developed as well as assessment standards in order to achieve at the end of the course a fully recognised qualification. In parallel, quality assurance mechanisms are going to be developed in order to increase the cooperation and coordination between the institutions involved and in order to ensure the quality both of the classroom based and work based learning. The entire model is going to be piloted for the academic year 2019-2020. During this piloting implementation, it is expected to involve 80 VET students and 80 SMEs working in the field of exports and willing to follow the digital swift. At the end of the project it is expected that the VET students will increase significantly their knowledge, skills and competencies in the sector and that the SMEs will be more engaged in apprenticeships and will be able to find more easily employees with the required skills.